Not all skin is created equally, and we aren’t even referring to skin types from one person to the next. The skin underneath our eyes is thinner and more delicate than our foreheads; foreheads can get oily, shiny, and creased; noses often have larger pores to contend with, but still manage to get dry and peely at the first sign of a cold (or a Canadian winter). The solution? Intensive, skin-fixing masks applied precisely where they’re needed, and only where they’re needed. (Mattifying an oily T-zone shouldn’t mean drying out parched cheeks, and so on.) What we’re saying is: grab yourself a handful of masks, a quality mask brush for precision, and set your inner Picasso (and inner glamazon) free.
The Target: Eyes
Lines and Circles: Shiseido Benefiance Pure Retinol Instant Treatment Eye Mask, $72 (and it’ll work wonders on lips, too).
Sagging Lids: Dr. Jart+ Dermask Spot Jet Cheek & Eye Lift, $15.
Puffiness: Tarte Pack Your Bags 911 Undereye Rescue Patches, $29 (These won us over for their name, as much as their efficacy).
The Target: T-Zone
Expression Lines: Rodial Glamoxy Snake Mask, $83.
Excess Oil and Shine: Boscia Green Tea Mattifying Hydrogel Mask, $10.
Enlarged or Clogged Pores: GlamGlow SUPERMUD Clearing Treatment Mask, $79 (So effective, it’s worth every penny).
The Target: Cheeks
Dryness: Farmacy Hydrating Coconut Gel Mask, $32.
Blemishes: Fresh Umbrian Clay Purifying Mask, $72.
Sagging Skin: GlamGlow GRAVITYMUD Firming Treatment, $79 (This mask couldn’t be more fun—it’s a peel-off mask, and it’s silver—Instagram is still not over it.)
Photography by Carlyle Routh; makeup by Blair Petty; model: Juliann (Elite).